"Why Lazy SOBs Succeed in Business and Nice Guys Fail"

Woah!

A powerful headline, and one that I am sure made you want to read more.

We all do however know that it is true. How many people do you know that actually like their boss? But undoubtably, the reason that they are the boss is because they are able to succeed.

Therefore:

BOSS=SOB

But of course, this is not true. Well, it may be true in some cases, but in an absolute sense, not all bosses are bad people. It is more likely that the way that they treat you is seen as being a superior action.

Anyhow.....I digress......

My name is Ben Shaffer and I am a successful internet marketer (Sounds a bit like Marketers' Anonymous!). What this means is that I market products online to other people. I do this in various ways including advertising, websites and emails. Through severe testing, I have learnt what does work and what doesn't work.

What doesn't work:

• Selling something to someone which they don't want
• Selling something to someone in exactly the same way as somebody else
• Not taking action

Conversely, what DOES work:

• Persuading a customer that they do WANT to buy what you are selling
• Thinking outside of the box when selling something and the giving the customer a reason to buy from you
• Launching a product or sending an email even if it is not perfect as it will have much more of an effect if you send it than if it is left sitting in your Outbox

Obviously, there is a lot more to it than the above, and I am not here to give you a Marketing 101 lesson. What I do want you to do though, is to have a look at the rest of the site. Pay special attention to the testimonials and think how I can help you in your business

Best Wishes,
Ben Shaffer